Alliance-building Process as Inhibiting Factor for SME International Alliances
نویسندگان
چکیده
منابع مشابه
Building Trust in International Alliances
Two facts stand out unambiguously in today’s global business. One, international alliances are prolif erating, underscoring the strategic importance managers increasingly attach to “competition through cooperation. ” Two, trust is key to successful international alliances. Together, these two facts point to the need to better understand trust, a task that was attempted in an earlier article (Pa...
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ژورنال
عنوان ژورنال: British Journal of Management
سال: 2016
ISSN: 1045-3172
DOI: 10.1111/1467-8551.12159